Mission Statement
In a manner that’s distinctly Franklin, we provide services, training and supplies with the goal of helping dog owners fully enjoy their dog. We make Franklin dogs famous and serve as the local icon for all that’s good about dogs.

Core Value 1: EVERYONE’S BEST FRIEND
We believe that a properly-mastered dog can provide a wholesome and rejuvenating relationship for a family or individual. We recognize the therapeutic impact animals can have on special populations of medically/physically/emotionally challenged children, adults, and seniors. We value the work of reputable breeders towards producing high-quality dogs.

Core Value 2: WE HELP EACH OWNER FULLY ENJOY THEIR DOG
We recognize that needs must be addressed differently by different dog owners, be they children, seniors, stay-at-home moms, members of the local business community, or those who travel. Preferring to share conversations, not just information, Franklin Dog identifies core and special services, training and supplies, as well as activities and events,  with the goal of helping  each owner fully enjoy their dog. 

Core Value 3: OUR COMMUNITY AND ITS HERITAGE
We believe that as dogs can enhance the lives of families and individuals, they can also connect us on an individual and community level. We look for ways to use dogs to build bridges between members of our community. We recognize accomplishments of Franklin dogs, especially in the area of service to the community, and also work with owners interested in using their dogs to reach out to others. The Franklin Dog brand embraces our community’s history and its pride as a significant Civil War battleground.